Label of Snacks

These snacks, Koara No March, Pockey, and Meiji Milk Chocolate are very common in Japan. The label has not changed for few decades.. They have a simple label style which only has the name of the snack written on it.
On the back of the packaging, the following information can be found: The advertising slogan, campaign, general name, ingrediants, weight, storage instructions, company name and its address, website address, information which specific ingrediants are made from the company's branches, and introductions of how to provide feedback or make complaints if the product is found faulty/unsatisfactory - there is a lot of written information.
In general, bar code is put on where we can't see in the face of package. I mean it is written on the back or side.
What is unique about the advertising on these sweets/snacks compared to Japanese-style confection is the title which is written both in katakana and English.




These are Japanese-style confection, Senbei and Surume made from squid. The label of Senbei has a bold design, which has gold coloring. The back of the packaging has the same content as the snacks above. Labelling of Surume is simple. A particular feature of the label is that it is written in kanji and hiragana with writing brush-style font.



Sakuma Drop is also a famous product in Japan. In the can, there are many candies with a variety of fruit flavours. This type of confectionary has been sold for a long time, it is rare that candy is sold in this style of packaging these days. Confectionary is sold usually wrapped in a bag-type package.

This is a chocolate from Morinaga. This is like image of melting chocholate. The reason this label uses gold color is to be looked gorgeous. Also this label is so simple that only has commodity name and company logo. This simpleness makes this look gorgeous.