When Griko puts its first caramel on the market, all of the other confectionary makers used yellow packaging for their caramels in imitation of their predecessor, Morinaga. There was not one red package to be seen on the market. Riichi Ezaki looked forward to the day when he could outstrip the big predecessor. Dislike imitaion, he thought of something which would best attract people's attention and at the same timestimulate the appetite, and finally came up with a red package. (Ezaki Glico. 1979)
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