"White Horse"
On this back, explanation of process is written in Japanese and this message is translated to Japanese. Because this is important to make buyer to know process, effort and ambition to this whiskey.
"Jack Daniel's"
In this case process is written in English and besides almost all labels are written in English, maybe this is because to keep image of Jack Daniel's. However Japanese can recognize only design and name. Normally they don't try to read English letters. However from my point of view buyer usually feel American thing from this label. Maybe it's the same as the tendency that many Japanese people like to listen to American music without knowing the meaning of lyrics.
In this case process is written in English and besides almost all labels are written in English, maybe this is because to keep image of Jack Daniel's. However Japanese can recognize only design and name. Normally they don't try to read English letters. However from my point of view buyer usually feel American thing from this label. Maybe it's the same as the tendency that many Japanese people like to listen to American music without knowing the meaning of lyrics.
"WILD TURKEY"The poem written on this is also not translated in Japanese.
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